GIVES YOU WIIINGS

Vitalizes body and mind. One can. 178 countries. Billions of moments.

Appreciated worldwide by top athletes, busy professionals, students and travelers.

The drink that invented its own category.

TWO BULLS. ONE SUN.
SINCE 1987.

Developed 1984–1987 by Dietrich Mateschitz, inspired by functional drinks from East Asia. First can sold in Austria on April 1, 1987 — a brand-new product category was born.

THAT SOUND.
YOU ALREADY HEAR IT.

13.9 BILLION CANS SOLD IN 2025· UP 10.2%· 178 COUNTRIES· ~22,000 EMPLOYEES· 13.9 BILLION CANS SOLD IN 2025· UP 10.2%· 178 COUNTRIES· ~22,000 EMPLOYEES·

WHAT'S
INSIDE

Condensation never lies. It's cold, it's ready, it's yours.

CAFFEINE

0mg

About one cup of coffee. Improves concentration, increases alertness.

TAURINE

0mg

An amino acid naturally found in your body. A 70 kg human already carries 70× more taurine than one can contains.

B-GROUP VITAMINS

B3 B5 B6 B12

Niacin, pantothenic acid, B6, B12: support normal energy metabolism, reduce tiredness and fatigue.

SUGARS

0g

From sugar beets. Comparable to a glass of apple juice. Sugarfree and Zero swap in aspartame / acesulfame K.

ALPINE WATER

100%

Sourced near Red Bull's Alps-region production sites.

Where it lives: late-night study sessions, long drives, race paddocks, festival stages, the edge of space.

800+ sponsored athletes. Two F1 teams. Football clubs on four continents. A jump from 39 km up that broke the sound barrier — and the internet. 9.5 million concurrent viewers. Stratos, 2012.

SAME WIIINGS.
DIFFERENT TASTE.

DRAG TO SPIN

The one that started it all. 1987.

All Editions carry the same functional ingredients as the original.